Strategy and execution
Let's avoid the tumbleweed problem with your business website by getting proactive about marketing strategy and execution.
- KnowledgePower specializes in pay-per-click for SMEs including startups. Online advertising like AdWords puts you in control of acquiring visitors and deciding which pages you want them to see.
- Keep your advertising plans in the context of your overall strategy: as an agency we are narrowly focused on PPC, mainly Google AdWords, but always happy to discuss the big picture of your business.
- We'll help relate your intended strategy to specific activities, including helping you scope out the costs involved in different online marketing work. Tip: don't try to do everything. See also our ballpark PPC budgeting advice.
- We are jargon-free straight talkers, so you don't need to be one of the bearded digerati to take advantage of the marketing opportunities of Google AdWords.
Whatever stage you're currently at, ask us for ideas and plans:
If you already know exactly what you want to work on in your digital marketing, great! We will help you get your marketing work done efficiently.
The first order of business will be matching your plan to particular specialisms or logical groupings of work for a versatile marketing assistant to work on with you.
The more detail in specifying implementation you have, the better, as it reduces time and therefore costs. This of course assumes that either the management of the business are experienced in online marketing, or you already have someone managing marketing within your team.
Have a strategic idea of what you want to achieve with your website and online marketing, but not expressed in a detailed plan? No problem, we will help you put together a specific implementation plan.
Prioritizing the most effective digital marketing tactics, we will help you create an action plan with realistic timescales and budget.
If you have not got a top-level strategy written up for your marketing, we will help you figure this out and get into action rapidly.
Strategy for growing your business is not about a load of theory, but it does mean understanding the range of options available to you and the resources required.
As well as costs, we'll help you understand the skills and workload involved in getting particular types of marketing work done effectively and consistently.
It is entirely sensible to focus on the "bottom line" of your internet marketing, which is that you need clicks / traffic / visitors / eyeballs -- and consequently views / downloads / enquiries / leads ... and SALES.
In the vast majority of cases where your business plan calls for rapidly growing awareness, subscribers, and new customer enquiries/transactions, the solution will be advertising!
KnowledgePower specializes in pay-per-click [PPC] via Google AdWords for this reason: it is the most effective way to get fast results.
Getting set up with new advertising campaigns depends on two main factors. Firstly, how far along you are to having effective content and design in your website. It's no use sending torrents of web traffic to unfinished or boring pages.
Secondly, you will need to know how much it is going to cost to reach your required level of traffic. If you have never done PPC advertising before, you will need to undertake some controlled experiments to understand these costs, as they depend on your market and targeting.
We will help you take a clear look at what stage you're currently at and provide an action plan.
We've produced a straightforward 5-question flow chart that helps answer what you should focus on.
SPOILER: for most small and medium businesses, especially new websites, the answer is "pay-per-click advertising"! This is what you get for asking a PPC advertising agency...?
Once you're ready to begin, contact us.