Think
![painting of St Teresa looking meditative](/img/Teresa_of_Avila-400px.jpg)
When planning marketing strategy, it helps to have a mix of disciplines, and depth of experience in your mastermind group.
Bring in KnowledgePower business-philosopher-in-chief George Baily on your strategy discussions, and take advantage of other old masters in our network including infrastructure and performance, ecommerce (Magento), and offline PR. We also know a couple of maestros in design and branding if you are looking for someone for that.
Research
![painting of St Jerome in his study](/img/St_Jerome-400px.jpg)
Research is time-consuming and it is difficult to entrust the work to junior team members when strategic recommendations are needed. Plug in our experience and get to finished, authoritative documentation faster.
Including:
- Competitor research
- Keyword planning
- Audit of existing Google Analytics and AdWords data
- Regular or set-piece reporting
- Technical SEO reviews
PPC Research Projects
This is a very well-proven idea that we use to good effect bringing on board our own PPC clients, and will work well for yours too.
- Tracked short-duration, fixed budget AdWords campaigns to provide proof of concept for a new brand, site, service, or product line
- Provides excellent feedback for the client about the realities of their market size and competitiveness.
- Provides actionable ideas for the agency on content development and SEO (keywords are provided, yay!)
- Useful for rebranding and redesign projects where everyone is just kind of guessing what content and prioritization of commercial offers to put out there: the PPC research project provides actual figures to support strategy recommendations.
Execute
![painting of St Jerome pierced by lots of arrows](/img/St_Sebastian-400px.jpg)
Set us to work on discrete parts of your retained services or projects for clients. We specialize in AdWords management and Analytics.
PPC management can be sorted at fixed cost.
For general/flexible services we will provide a competitive hourly rate and track time in your required system.
Regular Analytics Reporting
Google Analytics is incredibly easy for everyone to use. However, paradoxically, few organizations actually make systematic use of it, or derive value from the data. We can provide that for your clients under your brand.
- KPI documentation
- Collaborate with developers to implement better tracking
- Regular weekly, monthly, or quarterly reports in your brand template
- Detailed human interpretation including actionable task items and strategy discussion points
Regular analytics reporting is useful in supporting generalist or design/dev oriented client managers. They keep clients even happier when backed by analytics nerd power.
Agencies we work with
If we disclosed that, it wouldn't be white label would it...
All inter-agency work is done under your required NDC requirements.
Industries
Recent client industries, B2B:
- Accountancy
- Wholesale ecommerce (magento)
- Event services
- Vehicle hire
- Waste management
- Satellite communications
- IT training centre
Recent client industries, B2C:
- Cosmetic clinics
- Gas & electric utility
- Crowdfunding launch
- London Royal Society
- Cruise travel agency
- Tourism destination promotion
- Various shopify / woocommerce
Ideas for your client services
Increase the value you provide to clients by plugging in our work:
- Create a quantified lead generation proposal
- Monthly or quarterly analytics report with recommendations
- Brainstorm and document content marketing ideas
- Update analytics to track actions and conversions better
- Reflect understanding of a client's business by adding diagrams / mind maps to proposals
Other stuff we can help agencies with
- transitioning sites to https (many Bothans died because not https)
- digital map creation
- content writing on marketing topics
- delivering training classes / modules (in the UK)
- finding ways to work Star Wars references into things
Get A Quote
Contact George at KnowledgePower:
[email protected] - 02392 809717
About KnowledgePower - Contact now
Meet up? We attend Hampshire Chamber of Commerce and Chichester Chamber of Commerce events.
Recommended* reading
*recommended because written by us
Public Domain image credits
1. Saint Teresa of Avila, Rubens, https://en.wikipedia.org/wiki/Christian_meditation#/media/File:Teresa_of_Avila_dsc01644.jpg2. St Jerome, Caravaggio, https://commons.wikimedia.org/wiki/File%3ACaravaggio_-_St_Jerome%2C_1606.jpg
3. St. Sebastian, Mantegna (1490), https://en.wikipedia.org/wiki/St._Sebastian_%28Mantegna%29#/media/File:St_Sebastian_3_Mantegna.jpg