Things that are “data driven”

Just a quick survey of recent tweets to discover what things people allege are "data driven"...

Firstly, this is a non-stop fount of cliché if not outright BS from the marketing industry:

Marketing trends

Data-driven art

(how's that for having your cake and eating it)

Growth experiments

Content marketing
(of course they would have to say that)

Content calendar template

Results
(more dubious marketer-speak - I mean, who doesn't want data driven results?)

Storytelling
(sigh)

Story

Really glad Homer, Virgil, Dante, and Goethe didn't embrace data-driven storytelling...


Elsewhere...

Disruption

Innovation

Business culture

Politics

Supply chain killers

Quality

Strategy

Policy

Information retrieval
(it would probably help to be data driven here)

Railway innovation

Animation

Journalism

Dream

Life

The key is definitely in using more buzzword hashtags...

 

Conclusion?

More power to these folk if this is actually true and not just happy speak.

Meanwhile, it's OK for not everything to be data driven! There, we said it.