Webmaster Control Questionnaire

Improving your technical control and understanding of your website is a prerequisite to building up successful online marketing. This anonymous survey provides you with automatic feedback about which areas might be priorities to improve your technical "Webmaster" knowledge and skills.

If these kind of questions make your head hit the keyboard out of frustration or boredom, you are not alone: that is why we offer our Webmaster Service so you can be freed up from these kind of things and spend more time on your business-building.

 Take The Questionnaire

This questionnaire will take you about 10 minutes to answer. You need to answer every question in order to submit.

No contact details are required: you will see results after you submit.

All questions are in this one page and require you to answer one of the following to each statement:

  • Yes - Piece of cake
    = you are confident you know the answer / know how to do it - or you have someone skilled in your team who solves it
  • Maybe... but a headache
    = it might not be well covered... or even if you know how to do it, it's something that is difficult for you or the team
  • No / Don't know how
    = either you have no idea what the question is talking about, or you understand it and know it is not well covered in your organization!

At the end of the questionnaire you will get instant feedback about your level of control in the 5 different areas considered:

  1. Content
  2. Analytics
  3. Performance
  4. Resilience
  5. Security

As a useful reference, you can download a PDF version of the questionnaire here.

Find out more about KnowledgePower's Webmaster Service here.



1.We can add new pages to our site
2.We can edit the existing pages of our site
3.We can publish galleries of photos on our site (if we needed to)
4.We can publish video on our site
5.We can control where a page appears in our site navigation / menus
6.We can create hidden pages that don't show up in the public navigation / menus
7.We can set up pages with a different style and layout from the normal template, for example for special promotions
8.If we changed a key piece of information such as our phone number, we could search and replace this across our whole site
9.We can track which of our staff modified content, and roll back changes if necessary
10.We have a list of all our site's pages, or we could get one if we needed
11.We know which of our pages are indexed in Google
12.When we add new pages to our site, this gets added to a sitemap which Google uses
13.All of our pages have unique meta titles
14.We manually set unique meta descriptions for important pages
15.All our web content is original and unique - we're not at risk of duplicate content penalties
16.We ensure we only have one URL for each unique bit of content
17.Google serves up decent sitelinks for our main brand/domain search result
18.We know how many visits and unique visitors the website gets each month
19.We can see if there are changes in traffic trends and sources of traffic
20.We can distinguish the traffic from advertising campaigns from the rest of our website traffic
21.We can see how much traffic we get from directories
22.We know roughly which keywords are good at bringing in traffic from Google search
23.We know which pages are the most common entrance points for traffic from Google search
24.Our own staff don't create analytics data when they browse the site
25.We know which pages drive clicks to contact pages / sales pages
26.We know which are the most frequently clicked links in our main site navigation menus
27.We know roughly which pages seem to cause people to leave the site
28.If people were getting stuck in our forms/checkout and giving up, we would be able to see that
29.We can easily spot and ignore referrer spam
30.Our site is rated basically "mobile friendly" by Google
31.When we edit pages of the site, we preview in mobile small/narrow size as well as on desktop screens
32.Staff adding new content know about resizing and compressing large images
33.Our website feels fast to our users
34.We know or could find out our website's % uptime over the last months
35.If we change something in how our website is set up, we know how to measure the effect on page load speed before/after
36.We take advantage of various caching and optimization techniques for better speed
37.We know how much we are paying for server/hosting and it is not way above market rates for our requirements
38.For comparison to other server/hosting options we know the basic technical parameters of our current service
39.If our site was suddenly featured on a popular website and received a huge spike of traffic, it could cope
40.We have a list of known technical performance issues we are working on over the year
41.During this year we have planned a usability study (formal or informal) with customers
42.All the software used in serving our website is legal vis-a-vis the licences
43.The software our website runs on is kept up to date
44.If we saw a news/email announcement about a major vulnerability in website software XYZ it would be clear if this affects us or not
45.We know our annual software costs per annum (directly related to the website)
46.Our staff know which person to tell if they spot a bug or error message on the site
47.Customers/users on our site have a way to report problems and suggestions, and someone monitors that email/phone and knows how to respond
48.We would receive an alert if our website was offline for any reason
49.If our website was offline we would have a list of several things we know to check BEFORE phoning the hosting company support line
50.Our website files and data are backed up on a regular timetable that we know and check
51.If our hosting company accidentally deleted our account [don't laugh], we would be able to get our core website running again within 48 hours from our own backups
52.We keep organized backups of the images and videos used in our website
53.We keep organized backups of the working/development files used by our team to build the site
54.We know whether our website systems capture and store personal/sensitive data (and disclose if yes)
55.Our site deploys cookies and displays a cookie alert that links to a meaningful privacy policy
56.Domain registration - We have management control of the access/accounts
57.Additional DNS / CDN system - We have management control of the access/accounts
58.Web hosting account - We have management control of the access/accounts
59.Server control panel - We have management control of the access/accounts
60.Server shell access and FTP - We have management control of the access/accounts
61.Databases - We have management control of the access/accounts
62.Content management system (e.g. WordPress) - We have management control of the access/accounts
63.Customer support / CRM system (e.g. Zendesk, Salesforce - We have management control of the access/accounts
64.Google Analytics and Google My Business - We have management control of the access/accounts
65.Newsletter system (e.g. Mailchimp) - We have management control of the access/accounts
66.Shared file system (e.g. office NAS, Dropbox) - We have management control of the access/accounts
67.Shop / Payment systems (e.g. Paypal, Shopify, Amazon, Channeladvisor) - We have management control of the access/accounts
68.Social media - We have management control of the access/accounts
69.Email account administration and data storage - We have management control of the access/accounts
70.Master email inboxes relating above key logins - We have management control of the access/accounts
71.Our key logins/accounts are controlled from company email accounts only
72.We have two-factor authentication or at least login limitation/monitoring for our key logins/accounts
73.We (including all staff) use strong and unique passwords everywhere
74.We have a checklist of passwords to change when a staff member leaves the company
75.Our domain name registration (and variant domain names) automatically renew